FAMSUN selects Alers as after-sales partner

14 January 2026, Wekerom – Chinese machine manufacturer FAMSUN has entered into a strategic agreement with Alers BV for service, maintenance and repair of its machines in the regional market. The partnership also includes advice on the integration, installation and commissioning of the machines within (existing) production lines. Spare and wear parts will be kept in stock at Alers BV.

FAMSUN has been active worldwide for many years and has built a strong market position in Asia. For its planned expansion into the European market, the company was looking for a reliable local after-sales partner. After a careful selection procedure, Alers BV from Wekerom was chosen as its partner for the Netherlands and Luxembourg.

Alers BV is known for delivering high-quality and innovative solutions in machine building, projects and service & maintenance. The company operates mainly in the feed, food and recycling sectors. Alers BV focuses on increasing its customers’ productivity by delivering customised solutions that integrate seamlessly with existing systems, with attention to minimal downtime, increased capacity and lower production costs.

FAMSUN is an international technology and machinery specialist for the agricultural and food sector. The company develops and manufactures machines and complete installations for processing raw materials in the feed, petfood and food sectors, including systems for dosing, grinding, mixing and extruding/pelleting raw materials into end products. From design and engineering to installation, automation and after-sales, FAMSUN delivers integrated solutions for livestock and food production lines (farm-to-table) and is active in more than 100 countries.

Eep van Kooten, Managing Director of Alers BV: ‘FAMSUN has proven worldwide that it delivers high-quality machines across a range of industries. Until now, this part of Europe lagged behind due to the lack of a local after-sales partner. In Alers BV they have found the right company to strengthen and further develop this market. During our visit to their factory in China and several reference sites, we were impressed by the quality and professionalism of FAMSUN. We are very much looking forward to this partnership.’

Martin Zhang, General Manager European Region at FAMSUN, adds: ‘After a period of researching our potential market in Europe, particularly the Netherlands and Luxembourg, we found that we needed a local company for our after-sales. With Alers BV as our after-sales partner, we resolve that dilemma and can offer the service our customers expect from us.’

For more information:
Eep van Kooten, Alers BV – +31 (0)6-53529403 – Alersbv.nl
Martin Zhang, FAMSUN – +86 188 5272 2807 – FAMSUN.com
FAMSUN and Alers BV can both be found at VICTAM in Utrecht.

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